Some products sell, and some products dont. When they dont they wind up on retail clearance. But what if they dont even sell on clearance? Retail store owners sometimes become frustrated when they have trouble moving their clearance stock. The assumption is that the product is so poor it wont even move at a discount price. But there may be more to it than that.

Retailers often wonder why some drastically reduced clearance items sell better than others. But sometimes it just comes down to how well you present the product to your customer. Retail display bins work well because they remove the product from the ranks of the regular merchandise. The customer sees that the product has been set aside and the retailer is able to use signs to indicate that the bin represents a good value.

Stocking clearance items in store aisles alongside your regular priced merchandise may cause a bigger issue than most retailers realize. By putting clearance items next to related items at regular price, retailers actually can devalue the product category in the customers mind. Why would they want to buy a ten dollar widget, when one of comparable appearance and quality is selling for $3.50 on clearance right next to it?

Here are some tips for retailers when using retail display bins to sell clearance products:

Use signs to indicate Clearance: All shoppers love a good deal. And some shoppers specifically seek out clearance sales. Take advantage of these two truths by using signage to clearly point out your clearance items to price savvy customers.

Think Variety: If your store is large enough, have retail display bins on hand for every department. There are a lot of clearance products that can be successfully displayed in them: DVDs, CDs, T-shirts, stuffed animals, underwear, and automotive funnels just to name a few.

Keep Your Distance: Remember, dont imply equality between your regular priced merchandise and your clearance priced items. Appearance creates impressions, and putting clearance priced items right next to regular priced items creates the impression that they are equals in everything except price. It is important to stock clearance items in the proper department for organization purposes. But be sure they stand alone.