If you want to sell something, particularly via direct mail, the guru Joe Karbo advises using the words FREE and EASY in your promotional literature.

His best-seller: THE LAZY MANS WAY TO RICHES encapsulates this philosophy, stating it quite clearly in its very title.

Who can resist the idea of making money the lazy way, better yet, while youre sitting in your Lazy-Boy reclining chair?

I can.

Ive made a career of doing things the hard way.

In fact, my newest audio series: The Law of Large Numbers: How To Make Success Inevitable, published by Nightingale-Conant, says if you do more, try harder, and work longer than anybody else, youll succeed.

Find a way to surpass that level of activity, and youll get famous.

Do even more, yes, more still. That will make you a LEGEND!

The record breakers in nearly every walk of life are the ones who work harder and longer than others.

Sure, there are the exceptions, occasional geniuses, flashes in the pan, and overnight successes, but you can count them on a few hands.

The next time someone says he prefers to work smarter instead of harder, hold on to your wallet and hide the silver.

Hes probably looking for the lazy mans way to your riches!